ChatGPT Prompts for Marketing: Briefs and Examples

Find the audience questions

“Using these approved customer notes, list the questions buyers ask before deciding. Group similar questions, preserve the original meaning and identify where the notes are too sparse.”

Use this to organize existing evidence, not to invent a customer persona from no data.

OpenAI’s prompt-engineering guide provides supporting guidance on instructions and relevant context. The campaign brief and prompts below are original examples; they are not measured marketing results or templates endorsed by OpenAI.

Compare message directions

“Suggest three message directions for this offer. For each, name the audience need, supporting product fact and likely objection. Do not add features or guarantees.”

Choose a direction based on evidence and product fit, not simply the most confident wording.

Draft a landing-page outline

“Create an outline for this audience and offer. Give each section a job, a heading and the proof it needs. Mark missing proof as a question for us.”

This keeps unsupported claims from becoming polished page copy.

Write a useful customer email

“Draft a short email explaining this change. State what changes, when it happens and what the customer needs to do. Use only the approved details.”

Check dates, eligibility and the action before sending.

Prepare an interview guide

“Write open-ended questions about the customer’s current workflow. Avoid leading them toward our proposed solution. Include prompts for concrete recent examples.”

An interview guide helps collect evidence; it does not establish what customers will say.

Develop an image brief

“Write a visual brief for a concept image supporting this message. Specify subject, composition, palette and space for a headline. Avoid logos and embedded text.”

Then use an image tool and inspect the result at the final display size.

Turn the strategy into a plan

“Create a campaign outline with audience, message, channels, responsibilities and measurement. Explain the trade-offs and separate assumptions from commitments.”

Do not accept invented performance forecasts or a channel list with no rationale.

Prepare a strategy presentation

“Turn these approved notes into a presentation for our team. Explain the audience, evidence, chosen strategy, resource needs and next decision.”

Review the slides against the source notes before refining the design.

Audit the claims

“Review this copy for unsupported claims, ambiguous comparisons and promises the product cannot meet. Point to the sentence and explain what needs evidence.”

Check each criticism rather than accepting a model’s judgment automatically.

Adapt without changing meaning

“Adapt this approved article into a short email and three social posts. Preserve qualifications, do not invent statistics and keep the call to action consistent.”

Shorter formats still need to retain limitations that change the meaning.

Use one source brief across three useful prompts

Start with a fictional offer: a four-week writing workshop for working professionals, live sessions on Saturdays, no placement guarantee and no published outcome study. The source brief is deliberately small so unsupported claims are easy to catch. Replace it with your approved facts before using these prompts in real work.

Prompt for positioning: “Give three messages for this audience. For each, identify the source fact supporting the benefit and one claim we cannot make.” Prompt for email: “Draft a 120-word invitation using message two. Preserve the schedule, avoid scarcity claims and end with one clear next step.” Prompt for review: “List every factual promise in this draft and whether the source brief supports it.” These requests give the assistant a job and give the editor a way to inspect the result.